5.24 billion!
Yes, globally there are approximately 5.24 billion social media users spending around 2 hours 21 minutes on social media daily. As this huge section scrolls through social media to seek entertainment, answers to queries, connect with brand, stay updated, and more; imagine the potential every brand has.
But as every business and influencer tries to tap into this audience, the competition becomes steep. Hence, it’s no wonder that businesses invest so much effort into social media marketing and hire SMM experts to make the most of it. Because at the end of the day, social media is not just about engagement or other vanity metrics.
In fact, by carefully executing social media marketing campaigns, you can generate leads and boost both your brand’s top and bottom line. In this blog, we will explain how. But, instead of directly diving into such depths, let’s begin with the basics and then gradually scale.
Question 1: What is Social Media Marketing?
Social media marketing is about connecting with customers and promoting your brand, product, and service on social media platforms. So, is it the same as digital marketing? No, that’s not the case. Instead, you can think of it as a subset of digital marketing.
When you hire a digital marketing specialist, they manage your overall digital strategy across various online platforms, including social media. On the other hand, an SMM expert focuses solely on building a strong presence for your brand on social media platforms.
Question 2: Will Social Media Marketing Help Your Business?
We know the question you are thinking about now: is social media a worthwhile investment for my brand or will social media marketing really work for my business? Well, the answer is simple. Today we are living in the digital era. By not embracing being online- whether as a consumer, employer or as a business, you risk being forgotten.
Social media is the most used aspect of this digital life. So, by not building your brand on social media, you are choosing to get left behind. Here are some ways social media can help you: –
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Connecting with customers
Your customers are more likely than not on social media and are using it to make decisions and purchases online. So how will your customers find you while they use these platforms to make purchase decisions?
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Catching up with competition
We are already living in 2025, and it is more likely than not that your competitors are already on social media platforms. By not being online or not present on social media, you are missing valuable opportunities that your competitors will be more than willing to take advantage of. We’re sure you don’t want to let that happen. Hence, being active on social media becomes a must.
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Get ahead of competition
Maybe your competition is still not on social media. Maybe they are too focused on local customers and overly reliant on word of mouth. But that shouldn’t be a deterrent. Instead, being present on social media platforms when your competition isn’t earns you extra brownie points.
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Reach new prospects
Social media creates the opportunity for you to get discovered by people across the world. As you establish your brand on social media, new people gradually learn about your offers and get to know you better. Thus, social media works as a 24/7/365 sales team for you, helping you reach new prospects.
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Important cog in your marketing strategy
Your business has grown from where it once was, and some sort of marketing has been working for you. Social media marketing complements those efforts and completes the narrative. Your customer, who has been following you offline over the years, now gets to see and connect with your brand online, thus reinforcing the offline connection.
Question 3: Should I hire in-house or do social media marketing myself?
We know the first thought that just crossed your mind: set up a social media marketing team in-house or perhaps start doing social media marketing yourself. Yes, you can start social media marketing by yourself, and that will surely be a rewarding experience. You will learn the tricks in some time and also excel at the task.
But ask yourself—is it a worthwhile use of your time?
There are several urgent business tasks that demand your attention as a founder, and by being the one-man army doing all jobs by yourself, you miss growth opportunities. So, should you hire a smm expert instead? Yes, you should definitely hire a specialist to look after social media.
But a social media specialist in the US commands a salary in the range of $51,000 to $55,000 per year. Moreover, it takes considerable time to hire a specialist, and you have to spend several dollars and time setting up supporting functions. Hence, many businesses simply choose to outsource the task to a social media marketing agency.
Question 4: Should I outsource to a social media marketing agency?
Outsourcing to a social media marketing agency helps save costs. Outsourcing also offers scalability, access to skilled talent, and consultation from experienced veterans. But you also end up losing project control and are haunted by a lack of transparency.
Final Words
If we could sum up the above discussion and extract the key takeaways, they would be:
- Having a social media presence is a must for businesses these days.
- Social media offers businesses a number of benefits, including the ability to connect with customers and beat the competition.
- Business owners lose growth opportunities by trying to handle social media themselves.
- There are advantages and disadvantages to hiring in-house experts and outsourcing.
So, what should you do, or what would be best for your business? The answer is simple: hire a remote resource. To start, you just have to share your requirements with a remote staffing agency like Remote Resource™. We will search for the right candidate for you from the top 10% of India’s talent pool. These candidates work for you from our premises. This means you don’t have to bear any operational costs or go through long and pensive hiring cycles.
Want to know more or raring to get started? Connect now and start with a one-week free trial!
